Meta + Google don’t see shoppers the way you do. They see events.
In this video, Shray (CEO, Helium) explains how that gap creates wasted spend at scale — and why signal engineering is the real lever once delivery is AI-led.
What you’ll learn
Why “event-level” tracking misses buying intent
How Helium AdStack uses real visit patterns to shape better signals
How we think about fixing: who to spend on, what to push, and what counts as a win
Try Helium (Shopify app): https://apps.shopify.com/helium-marke...
Book a call: https://calendar.app.google/iHBviJrV7...
