Helium

Valentine Sale Landing Page Template: Guided Gifting That Lifted CVR Up to 40%

A teardown-style case study on curated gifting collections, “V-DAY SPECIAL” product cues, and AI-generated gift guides that shortened decision time.

Published on Helium  • Feb 13

Valentine Sale Landing Page Template: Guided Gifting That Lifted CVR Up to 40%

A teardown-style case study on curated gifting collections, “V-DAY SPECIAL” product cues, and AI-generated gift guides that shortened decision time.

Feb 13 • Helium

Why Most D2C Apparel Brands Miss Demand in India, and the 2026 Calendar That Fixes It

A regional, event-first planning doc for D2C ecommerce teams (India). Includes T-15 prep windows, category plays, site changes, and 2025-2026 India data…

Feb 3 • Helium

2

1

January 2026

Valentine’s Day 2026: how Indian D2C brands can make shoppers spend more (without going discount-crazy)

A step-by-step Valentine’s plan to lift AOV and what Myntra M-Now, Nykaa, Bella Vita etc reveal about how Indians buy gifts now.

Jan 29 • Helium

2

Real-Time Personalization vs. Segmentation: What’s the Difference?

Understand the clear difference between segmentation and real-time personalization. Learn why static groups miss intent and how live signals drive…

Jan 24 • Helium

2

Why ROAS drifts at scale (and what the system is learning)

We’re changing how teams run ads with agentic AI for higher ROAS and reduced CAC.

Jan 23 • Helium

4

1

2:49

Why Product Recommendations Don’t Convert (and What to Do Instead)

Most product recommendations miss intent. Learn the real reasons they fail and the simple shifts that make shoppers click, explore, and buy.

Jan 8 • Helium

1

1

December 2025

Quality-Weighted Retargeting: The Playbook for Higher ROAS This Festive Season

If you’re reading this on Dec 24: stop “retargeting.” Start blocker recovery. Your job in the next 48 hours is not volume. It’s certainty (delivery …

Dec 23, 2025 • Helium

How Sudathi Lifted Conversions by 25% and Cut CAC With Helium

See how Sudathi used Helium’s Pulse and Curator to improve discovery, lift AOV with smarter cross-sells, and cut CAC by up to 5× through…

Dec 15, 2025 • Helium

2

1

When GA4 shows “17% drop in conversions” and tells you nothing else

Are you pouring ad spend into campaigns that look great, but aren’t converting? Meta says 5x ROAS. GA shows a dip. Shopify says nothing. But nobody’s…

Dec 2, 2025 • Helium

1

1

1:55

November 2025

How to detect buyer signals in sessions (before they add to cart)

Learn how to read real buyer intent before add-to-cart actions. See the signals that predict conversions and how Helium scores every session in real…

Nov 26, 2025 • Helium

2

1

Adaptive Commerce: The Future of Ecommerce Beyond Personalisation

Discover how adaptive commerce goes beyond personalisation with session-aware merchandising, smarter feeds, and real-time shopper journeys.

Nov 20, 2025 • Helium